Do you ever find yourself shirking away from promoting yourself? Do you feel uncomfortable talking about recent achievements? Do you worry about being perceived as boastful or a show-off?
Women are the worst at promoting themselves. Research is full of studies clearly showing this and how men are much better at it. But research also shows that ambitious women are often perceived unfavourably. So how can we promote ourselves without being labelled a show-off?
A book we read recently called ‘Yes: 60 secrets from the science of persuasion’ has some great advice on this backed up by research. They say that the best option is to get someone else to speak or advocate on your behalf. Look at all of those books with recommendations from other authors or star ratings from reviewers - they have tapped into this persuasion secret!
The easiest way to approach this is to gather positive feedback. Dig through old emails, reference letters, etc. and pull out key quotes. Now put these into your annual appraisal as evidence of your wonder womanness :-)
Another way to leverage this secret is, if you are giving a presentation, ask somebody to introduce you. You can provide them with a short biography to make their job easier. The key thing here is that somebody else is introducing you and this makes all the difference.
Another option is when you want to get in contact somebody you don’t know via email, ask to be introduced by another colleague. Again, drafting that email makes your colleague’s job easier.
And last but not least, ask for recommendations on LinkedIn. And if you'd like to go one step further, check out how our Services can help you boost your LinkedIn profile!
We Are All Wonder Women is an international movement for female conservation professionals to be inspired, connected, and empowered to create an authentic, fulfilling and happy career.